Four Reasons Why Photography is So Important in the World of PR
1 Photos get more traffic.
Articles with images get 94 percent more views than those that don’t, along with more blog comments and reader engagement. .
2 Visual storytelling strengthens your brand. When you use photos to visually represent the ideals, people and experiences behind your brand, you form a connection with viewers and establish authenticity. Not to mention, the brain processes visuals 60,000 times faster than text so there’s less effort to compete with other sources of information.
3 Images convince journalists to cover your story.
Rarely do newspapers, magazines and blogs run features without images these days. Photos save the journalist time and show credibility. (Keep in mind, many journalists prefer not to receive unsolicited photo attachments via email, so pitch first but also let them know you have photos if needed).
4 Images motivate your audience to act.
Presentations with visuals are more effective at steering an audience toward a desired course of action. Good news for those looking to build loyalty or convert customers!
The BlackBear Group 