Let’s Play “Did You Know”?

1. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)

2. B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers) Though nearly every large charity and university in America has a Facebook presence, less than 60% of the Fortune 500 do. (Mindjumpers)

3. 95% of Facebook wall posts are not answered by brands. (Mindjumpers)

4. 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers)

5. One-third of smartphones globally use the Android OS. (MediaPost)


The Value of the Visual

Four Reasons Why Photography is So Important in the World of PR

1 Photos get more traffic.
Articles with images get 94 percent more views than those that don’t, along with more blog comments and reader engagement. .

2 Visual storytelling strengthens your brand. When you use photos to visually represent the ideals, people and experiences behind your brand, you form a connection with viewers and establish authenticity. Not to mention, the brain processes visuals 60,000 times faster than text so there’s less effort to compete with other sources of information.

3 Images convince journalists to cover your story.
Rarely do newspapers, magazines and blogs run features without images these days. Photos save the journalist time and show credibility. (Keep in mind, many journalists prefer not to receive unsolicited photo attachments via email, so pitch first but also let them know you have photos if needed).

4 Images motivate your audience to act.
Presentations with visuals are more effective at steering an audience toward a desired course of action. Good news for those looking to build loyalty or convert customers!

How to create a Brand Strategy Road Map

An excellent example of a brand roadmap & one that can effectively be used with your clients to direct the discussion.

Beloved Brands

Slide1Master Brand Strategy Road Map

Having the brand road map on one page can help align everyone that works on a brand.   This is especially useful when managing a Branded House or Master Brand where there are various people in your organization that each run a small part of the brand.  The road map helps guide everyone and keep them aligned.  

Here’s the one I use that has all the key elements that help define the brand:


Key Elements
  • Brand Vision:  It’s the End in Mind Achievement.  What do you want the brand to become?  Think 10 years out: if you became this one thing, you would know that you are successful.  Ideally it is Qualitative (yet grounded in something) and quantitative (measurable)  It should be motivating and enticing to get people focused.  
  • Purpose: Start with what’s in you:  Why do you exist?  Why do you wake up…

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