1. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. (Social Media B2B)
2. B2C Facebook interaction is 30% higher than average on Sundays. (Mindjumpers) Though nearly every large charity and university in America has a Facebook presence, less than 60% of the Fortune 500 do. (Mindjumpers)
3. 95% of Facebook wall posts are not answered by brands. (Mindjumpers)
4. 4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush. (Mindjumpers)
5. One-third of smartphones globally use the Android OS. (MediaPost)